Aurora Tower in Cubao: 4 Quick Facts

Last Updated: August 14th, 2017

 

Aurora Tower

 

1. Aurora Tower houses the Embassy of Colombia in the Philippines. Interestingly, Stella Márquez Araneta, the chairwoman of Binibining Pilipinas Charities Incorporated also acts as the Charge d’ Affaires of the Honorary Consulate of Colombia to the Philippines. So it won’t come as a surprise why the Colombian government chose Araneta Center to house its embassy.

Stella Marquez Araneta was the first Miss International and the first Latin American titleholder of the crown. She married Jorge Araneta, the current owner of Araneta Center, and the head of the Araneta Group.

 

2. Aurora Tower stands along Aurora Boulevard, which was named after Mrs. Aurora Quezon, the wife of President Manuel L. Quezon.

3. In the 80s, Isetann expanded its operations and set up shop in Aurora Tower. Until today, Isetann Department Store and Supermarket occupies the first four floors of the building.

 

Aurora Tower

Aurora Tower

 

Isetann Mall entrance

Isetann Mall entrance

 

4. In December 4, 2015, a fire broke out on the 14th floor of the building. Authorities decided to close the Isetann Mall located on the ground floor and motorists were barred from approaching Araneta Center and nearby establishments. The fire was raised to a 5th alarm at 10:47 am and was eventually declared under control at around 12:38 pm.

Today, Aurora Tower is clearly not being maintained as well as it should be. One can’t help but notice how it’s slowly turning into an eyesore when you see the newly constructed Manhattan Garden City beside it.

Isetann Mall which occupies the first seven floors of the building also needs to reinvent itself. Competition from Gateway Mall, Shopwise, Ali Mall, and SM Cubao are taking a huge chunk of its market share.

 

Aurora Tower

The rusty sign of Isetann Mall

 

 

Sources:

  1. Wikipedia
  2. Inquirer
  3. Rappler

 

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