5 Facts About the New Frontier Theater in Cubao (now Kia Theater)

Last Updated: July 17th, 2017

The Kia Theater sign and entrance


Kia Theatre (formerly New Frontier Theatre)

Location: Araneta Center Cubao, Quezon City


It was renamed to Kia Theatre when the Araneta Group reached a five-year licensing deal with Columbian Autocar Corporation (CAC), the distributor and assembler of Kia Motors in the Philippines. The renovated theater will feature a 305.96 sqm showroom Kia showroom as part of the agreement.


Intricate details of the newly renovated Kia Theater (formerly New Frontier Theater)


It once held the distinction of being the largest in the country when it opened in 1965 with a seating capacity of over 3,500.


The renovation cost is estimated to be Php500 Million, according to Araneta Group CEO, Chairman, and President Jorge Araneta.


The newly renovated theater has a seating capacity of 2,385 after it reopened on September 1, 2015.


Kia Theater as seen from Gateway Mall


Crossing the street from Gateway



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