Last Updated: July 17th, 2017
Kia Theatre (formerly New Frontier Theatre)
Location: Araneta Center Cubao, Quezon City
It was renamed to Kia Theatre when the Araneta Group reached a five-year licensing deal with Columbian Autocar Corporation (CAC), the distributor and assembler of Kia Motors in the Philippines. The renovated theater will feature a 305.96 sqm showroom Kia showroom as part of the agreement.
It once held the distinction of being the largest in the country when it opened in 1965 with a seating capacity of over 3,500.
The renovation cost is estimated to be Php500 Million, according to Araneta Group CEO, Chairman, and President Jorge Araneta.
The newly renovated theater has a seating capacity of 2,385 after it reopened on September 1, 2015.